Roll's Wrapup 4/21/2012: A Meeting With Reika Morishita and the Mega Man Legends Sponsored Stories Test
by 100,000 Strong for Bringing Back Mega Man Legends 3 on Saturday, April 21, 2012 at 3:35pm ·
Welcome to the homestretch everybody. I hope this post reaches you in good health and spirits. The pressure is on, and we have come too far to go back now. At Capcom Japan, there was enough political force behind Legends 3 development that an agreement was made in which the sales of the Prototype would determine whether the game would be made. We all know that promise was broken, but despite constantly asking Capcom America's Vice President Christian Svennson if our fan movement has nothing to gain, he said there was no answer to be given.
More recently, Christian Svennson has said, "Unfortunately, I do have some very strong opinions on where to move the franchise... and sharing them would likely shed more light on what I hope will be the direction taken."
The debate is clearly not over within Capcom on where to take the Mega Man brand, and we are a factor in Capcom Japan's decision makers.
GetMeOffTheMoon International Strategies Team Japan met with one of our biggest supporters, Morishita Reika, in person. She has a strong network of contacts within Capcom Japan.
To support our community, she is going to release her Mega Man Legends soundtrack reprisals at the end of May or early July, tentatively. During the meeting yesterday, she said that if her new soundtrack makes over 20,000 sales, Capcom Japan is likely to release the Mega Man Legends 3 Prototype Version on the e-shop. Although there are no guarantees, keep in mind she is a well-networked individual. Fans in Japan in general do not expect an announcement of a new Mega Man title until next year, and the direction of the Mega Man brand is still undecided. We will do whatever it takes to support those in and out of Capcom Japan still fighting quietly for us.
To that end, we opened up legendsvscapcom.com to allow the community to self-fund promotion.
Yesterday at 10:30PM EST we ordered $235 of advertising with $199.13 being executed between 10:30PM EST 4/20/2012 and 1:00AM EST 4/21/2012. This caused 1,732 new people to become members of GetMeOffTheMoon. It is highly likely that friends of the new members also joined our cause and 2,000 likes was reached.
Friends of new members that liked our page are not factored into these stats.
Stephen Agostinelli attested at 10:30PM EST that GetMeOffTheMoon was at 86,933 members. (See below)
(Source:
www.facebook.com/photo.php?fbid=29425457...)
Below is the report of the final results for yesterday. 190 ads of all different types (Sponsored Stories, Recommendations, Ect.) were executed at the same time. It is safe to say we gained 2,000 new people because of this action. The bottom line is that every dollar brought 8.697 new members.
Below is an example of one of the better performing ads. Notice $1 brought 12 new members
Bellow is an example of one of the ads that bombed. Notice $1 brought no new members.
In conclusion, this test provided mixed results. While bringing people to this facebook page was very successful, the links that were included in about 50% of the ads to join the Devroom largely failed. This is probably because the instructions to join the Devroom are dated at July of last year. Many people probably got the impression the information was outdated.
A new round of advertising will occur tomorrow factoring what was learned yesterday. There is plenty of money left in the advertising fund, and we will continue to use it to the best of our abilities.
Be advised, the reason why multiple Legends pictures are being posted with calls to action to join the Devroom is because we are informing people unaware of our situation. I understand many people view this as spam, but the fact is not everyone is on facebook 24/7. Every post is typically viewed by different people, and having a large gap between Devroom members and GetMeOffTheMoon members is a problem we need to work on. Advertising is all around us. Every 15 minutes on T.V., before every hulu video, sometimes before a youtube video, and 3 times during a South Park video. New posts will be made in the future, and I would like to apologize if this is annoying. Please understand we are trying to bring back a game that we love.
Currently the GetMeOffTheMoon paid advertising fund is at $647 (See
legendsvscapcom.com) and a person by the name of Coalescence donated $300 with a story that got cut off due to character limitations. Jake Hans would like to make a public request for Coalescence to message this facebook page with your story. We would love to publish your full story (with permission of course.)
Well that's it for now. Let's talk again! Together we fight, Legends Never Die!