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Whether it be the world’s fastest car or the world’s strongest beer, the old maxim that “competition improves the breed” seems to hold true. Volkswagen spent an extraordinary amount of money, time and effort creating the 408 km/h (254 mph), 1001bhp Bugatti Veyron in 2005 – it knocked off the 387.37 km/h (240.7 mph) record set by Koenigsegg’s CCR to become the fastest, most powerful and most expensive car ever built. Then SSC came along with the Ultimate Aero TT to set a new world mark of 412.28 km/h (256.18 mph). Now Bugatti’s new Veyron Super Sport has pushed the record to 431 km/h.